28 June | Digital weekly roundup

Our weekly digest of what’s happening/trending in the digital world provided by Search Engine Land, Marketing Land and Search Engine Roundtable.

From Search Engine Land

Google testing carousel of text ads on mobile
The format has proven successful with Shopping ads, but will users swipe through text ads? Read more

Automation layering: How PPC pros retain control when automation takes over
By replacing the manual work done by the PPC expert with an automation that follows their logic, PPC teams can still have more control over automations created by the ad engines. Read more

Millions of fake Google Maps listings hurt real business and consumers
Google says it is working on it, but is still positioned to profit as local businesses claw back visibility with paid ads. Read more

Are Google knowledge panels with attributions on the rise — or not?
It’s not clear, yet, if there’s been any change in the way Google attributes and links to our content. Read more

Google Search Console adds search within markup and copy with tweaking
Check out these two new features in Google Search Console. Read more

Yoast SEO 11.5 updates the mobile snippet preview
It replicates how your content is likely to appear in Google’s mobile search results. Read more

How to spin a bad site migration into higher traffic and conversions
A look at Merkle’s Search Engine Land Award-winning campaign to help a new client remedy replatforming problems, regain rankings and revenue. Read more

Google Search Console adds mobile-first indexing features
Google adds the date your site switched over to mobile-first indexing to Search Console reports. Read more

Searchmetrics: Google’s diversity update did impact search results
Here is another study on the Google diversity update that shows the update did help with diversity. Read more

Wayback Machine adds ‘changes’ feature
Now you can compare the same URL but on different dates, to see what content was changed, added or deleted. Read more

Google aims to make it easier for SMBs to start using its products
Google for Small Business launches with resources and product recommendations for small businesses. Read more

From Marketing Land

UK regulator says real-time bidding violates GDPR
The ICO report identifies numerous problems with the current RTB model and expresses skepticism that industry initiatives will cure them. Read more

How ransomware targets WordPress sites
We know ransomware is out there but stray from best practices in keeping our sites secure. Here are five tips to ensure security is at the forefront every day. Read more

LinkedIn Pages get new CTA buttons, mobile editing capabilities, more
The new customer call-to-action buttons include five options: Contact Us, Learn More, Register, Sign Up and Visit Website. Read more

Shopify introduces Apple Business Chat integration for its mobile messaging app
Merchants will be able to manage their Apple Business Chat communications via the Shopify Ping app. Read more

Instagram to start showing ads in Explore tab
The company said it will be introducing ads in Explore “slowly and thoughtfully” in the coming months. Read more

Hootsuite integrates Yext Reviews into its dashboard
Businesses using both platforms will be able to manage online customer reviews and monitor their Yext analytics alongside their social media efforts. Read more

From Search Engine Roundtable

Images In Featured Snippets & Google Search Console Rankings Can Confuse You
Do you ever notice that your rankings in Google Search Console shows you rank for a particular keyword phrase in position one but you can’t figure out why. Read more

Google My Business Team Backlog & Experiencing Delays Of 2-3 Weeks
Google My Business has told one local SEO via Twitter direct message that the team is delayed 2-3 weeks. Read more

Google To Webmaster: Start Over & Make A New Web Site
Every now and then you hear advice from Google to a webmaster where they simply give them the hard news that they need to start over. Read more

Google Search Console Coverage Report Suffering 10-Day Delay
Yet again, Google Search Console is having reporting issues. This time the coverage report is now experiencing a 10-day delay. Read more

Google: Influx In Google Alert Spam Shouldn’t Impact Your Google Rankings
We have probably all seen it, an influx in spam related to the subscriptions you set with Google Alerts around your web site and brands you track. Read more

Google Search Console Data Delay Resolved But Google Is Investigating
Yesterday we reported that the coverage report within Google Search Console was delayed by 10-days. Read more

Google: We Do Not Show Favicons On Some Browsers
So while not showing attributions on featured snippets was a bug, in that same screen shot, Google not showing favicons is not a bug – it was intended. Read more

Google May Bring Full Page Screenshot Renders To Testing Tools
Google’s John Mueller hinted that Google may be bringing the full page from top to bottom as Google renders it in the testing tool’s screenshot section. Read more

Google: Sitemaps Do Not Directly Impact Your Search Rankings
Gary Illyes from Google said that XML Sitemap files do not directly impact your rankings in Google Search. Read more

Google Bug Shows Tons Of Links In Featured Snippets
There is a Google bug that can show tons of links in the featured snippets box on the right hand side panel of the search results.Read more

Google May Be Testing Bringing Back Green Ad Label
About a month ago, Google dropped the green ad label and switched it to a black ad label. Read more

Google Search Console Adds Mobile-First Indexing Information To Reports & Tools
Google has added mobile-first indexing information including if you are on mobile-first indexing, if so, when you switched over and so on, to the toolsets and reporting within Google Search Console. Read more

Google Search Won’t Return Search Results For Some Searchers
Yesterday some searchers began complaining that Google search would not return search results for them. Read more

Businesses Can No Longer Specify Its Social Media Buttons In Local Panels
With Google deprecating the social profile markup, some businesses may be out of luck with being able to control the social buttons shown in their local knowledge panels. Read more

Potential Google Search Ranking Algorithm Update On June 27th
I am seeing chatter within the SEO community throughout the past 24 hours and many of the automated Google tracking tools seem to be corroborating with that chatter that there may have been a Google update yesterday. Read more

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