From Search Engine Land
Google warns webmasters not to use misleading event markup
Google can penalize your website if you use event markup in a misleading manner. Read more
Google showing knowledge graph data in local panels
Google is merging the local panel and knowledge graph panels into one for some searches related to big companies with many local venues. Read more
How your website redesign can sabotage your paid search efforts
Relaunching a website can be very exciting for a business, but without careful planning, a redesign can damage your PPC program. Read more
2-step methodology for dealing with PPC performance downturns
What happens when your paid search campaigns are experiencing a sudden and unexpected performance drop? Read more
Coming to terms with fake reviews
In the same way that Google considers some forms of SEO to be unacceptable, they and other review sites dislike any reviews that aren’t organic — yet fake reviews are still prevalent. Read more
Google Trends now shows data for YouTube search, Google Shopping, News search & Image search
Google says it aims to open up more data to show what’s being searched around the world. Read more
Google launches new Google Finance features in search and drops the portfolio feature
Check out the new Google Finance, which means many will lose the “portfolio” feature in the old Google Finance. Read more
The changing SERP: Understanding and adapting to dynamic search results
Search results have become more personalized and dynamic over the years, creating a more challenging SEO environment for search and content marketers. Read more
SEO SWOT Analysis: Focus your efforts in areas that deliver results
Wondering where to start with your SEO strategy? How to identify your business’s strengths, weaknesses, opportunities and threats to determine where best to direct your search marketing efforts. Read more
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