Paid search can be difficult in competitive industries where CPCs are higher than average, but this article believes it’s still possible to succeed with the right tactics. Read more

From Search Engine Land

14 ways to get smarter with your content and SEO
SMART frameworks to prescribe a formula for SEO and content marketing success. Read more

Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support
The scope and feature list of the open-source project continue to expand. Read more

From Marketing Land

Why your social media audience is critical for content marketing
How do you get your content shared and then reshared? Here is how to cultivate an audience that will help your content spread like wildfire. Read more

From Search Engine Roundtable

October 2017 Google Webmaster Report
This past month was filled with many many Google algorithm shifts, ranking changes, tools going nuts and chatter at all times high. Read more

Google Ignores rel=shortlink Link Attribute
Google’s John Mueller said on Twitter that Google ignores the rel=shortlink link attribute. Th proposed usage of this is by adding rel=”shortlink” to a hyperlink. Read more

Google Sitelinks Search Box Is Back
Last week we reported that the Google sitelinks search box disappeared. Read more