From Search Engine Land
Facebook updates branded content policy to clarify what qualifies as content
Facebook will bar publishers and creators from using its branded content tagging tool to promote content that they were not involved in creating. Read more
Search CPCs outpaced spend growth in Q4 2017
Mobile search click costs increased by 25 percent year over year, according to Marin Software’s Q4 2017 reporting. Read more
Tell Google which report you are really missing in new Google Search Console
A new button in the beta Search Console explains why all of the old reports have not been migrated yet. Read more
Customer loyalty: A key ingredient for successful local search results
Loyal customers are both your cheerleaders and bodyguards. Read more
Publishers turn to ads, search following Facebook’s News Feed change
Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm update. Read more
Are you getting credit for all of your organic visits from GMB?
Getting credit for all of your Google My Business clicks can be a challenge. Read more
Google publishes comprehensive guide to featured snippets
Learn more about how Google’s featured work, the variations and some of the challenges Google faces with these snippets. Read more
What to get right before launching a global business
How taking care of business at home helps ensure global success. Read more
Channel your inner explorer to find link-building prospects
Tips and tricks for finding link-building prospects. Read more
How to use brand mentions for SEO, or the linkless future of link building
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. Read more
Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze
Advertisers can quickly see performance by audience and benchmark against non-targeted users. Read more
Google’s Page Speed Update does not impact indexing
In response to questions raised in the community, here’s clarification about how indexing is impacted by the Google Page Speed Update. Read more
3 ways humans can do PPC better than machines alone
AI may be leading the wave of new AdWords capabilities, but humans can still add a ton of value to campaigns. Read more
Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention
Advertisers must enable auto-tagging of the Microsoft Click ID in their accounts to get consistent ad conversion tracking from Safari. Read more
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