From Search Engine Land
What’s going on with Google brand CPC?
Brands may be at Google’s mercy when it comes to the price of branded traffic. Read more
Restaurant owners can now edit menu listings in Google My Business
Create a structured restaurant menu that can display in mobile search listings directly in GMB. Read more
Bing Ads rolls out multiuser access with single sign-on
Multiple account management continues to become easier and more streamlined. Read more
Google adds new SEO Audit category to Chrome’s Lighthouse extension
The popular auditing tool used by developers and search marketers now enables users to run basic SEO checks against site pages. Read more
6 AdWords strategies businesses can use to make love, not war on Valentine’s Day
Give the gift of Adwords love this Valentine’s Day by using these six tactics. Read more
Compare 9 paid search campaign management tools
The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Read more
How to create content to support local SEO and rock the rankings
Are you looking for ways to increase your organic visibility and rankings in local search results? Read more
The need for speed: Google dedicates engineering team to accelerate development of WordPress ecosystem
Google’s partnership with WordPress aims to jump-start the platform’s support of the latest web technologies — particularly those involving performance & mobile experience. And they’re hiring WordPress experts. Read more
Google Search Console AMP report error now corrected
Users should see updated data this week. Read more
YouTube sees 90% lift in searches for football highlight videos during the last year
According to YouTube, sports fans are watching more sports-related videos than ever. Read more
Google officially announces the new Google Search Console is available for everyone
The Search Console UX team shares how user feedback played a role in the evolution of the new version. Read more
Case study: On-page + off-page SEO working together = success
Insightful case study on the positive effects SEO-focused content created by local influencers can have on driving targeted traffic. Read more
Technical SEO in the age of semantic search and Google
Technical SEO is more important than ever — but for long-term ranking success, understanding how Google processes data is key. Read more
4 ways to get more out of Bing Ads
Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. Read more
Google begins enforcing certification process for event ticket resellers on AdWords
Ticket resellers are now included among the list of restricted advertisers on AdWords and must be certified by Google before they can advertise. Read more
AdWords Express launches notifications for calls from search ads
Advertisers can now rate calls and be notified of missed calls. Read more
Google now wants larger images for AMP articles
Are you getting Google search traffic from the AMP-based top stories carousel? Make sure your images are at least 1,200 pixels wide. Read more
Optimizing for quality score is a best practice, except when it’s not. Here’s why.
Improving quality score shouldn’t be a goal in itself, but solely a means to achieve your business goals. How to tell when it’s worth focusing on and when it’s not. Read more
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