From Search Engine Land
Local ranking factors study finds reviews, organic SEO best practices boost local visibility
This is the second year of the LocalSEOGuide ranking factors study, performed in conjunction with UC Irvine. Read more
Are you changing keyword bids too often?
It’s great to proactively manage your paid search accounts, but here they make the case for backing off a little when it comes to bid adjustments. Read more
Facebook Local is the social network’s stab at Yelp, Foursquare
Facebook’s new app lets people find nearby things to do and places to go. Read more
Three ways to use a domain name for business today
Build your online identity with a domain name. Read more
Mozilla drops Yahoo search for Google with new Firefox Quantum browser release
After a three year partnership with Yahoo, Mozilla has switched their default search provider for Firefox back to Google. Read more
Bing launches 2017 Black Friday ads, expands list of delivery services for package-tracking search feature
Bing also announced new weather and sports-related search updates and a photo contest. Read more
Google updates mobile product knowledge panels to show even more info in one spot
The real estate-heavy panels on mobile encompass multiple product images, more review sources, videos and, of course, Shopping ads. Read more
3 strategic goals SEO consultants should fulfill
The three essential goals any SEO campaign must achieve: visibility, traffic and ROI. Read more
8 game-changing SEO trends that will dominate 2018
It looks like 2018 will be an exciting year for SEO. Let’s explore what’s on the horizon for SEOs in the coming year. Read more
8 game-changing SEO trends that will dominate 2018
It looks like 2018 will be an exciting year for SEO. Let’s explore what’s on the horizon for SEOs in the coming year. Read more
Understanding the interplay of SEO and a 5-star reputation
How do online reviews impact search visibility, and what can you do to improve your online reputation? Read more
7 Google tips to supercharge your Shopping ads
Shopping ads promote your online and local inventory. Seven ways to get the most from your campaigns. Read more
Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing
The new features are all available in the new AdWords interface. Read more
The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes
You’ve crawled your client’s site, identified the SEO issues and fixed those issues in staging. Great job! Why recrawling the site is critical once your SEO changes have been pushed live. Read more
Google will require AMP and canonical pages to match as of February 1, 2018
Though AMP isn’t a ranking signal, non-compliant pages won’t appear in Top Stories or other AMP-specific slots in search results. Read more
How to steal the competition’s best keywords: A 3-step guide
Why invest so much into keyword research when your competitors have already done the work? Read more
Google Maps gets brighter UI, new category icons and more colour-coding
Changes designed to make it easier to find relevant content and destinations. Read more
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