17 Nov | Digital weekly roundup

Our weekly digest of what’s happening/trending in the digital world provided by Search Engine Land, Marketing Land and Search Engine Roundtable.

From Search Engine Land

Local ranking factors study finds reviews, organic SEO best practices boost local visibility
This is the second year of the LocalSEOGuide ranking factors study, performed in conjunction with UC Irvine. Read more

Are you changing keyword bids too often?
It’s great to proactively manage your paid search accounts, but here they make the case for backing off a little when it comes to bid adjustments. Read more

Facebook Local is the social network’s stab at Yelp, Foursquare
Facebook’s new app lets people find nearby things to do and places to go. Read more

Three ways to use a domain name for business today
Build your online identity with a domain name. Read more

Mozilla drops Yahoo search for Google with new Firefox Quantum browser release
After a three year partnership with Yahoo, Mozilla has switched their default search provider for Firefox back to Google. Read more

Bing launches 2017 Black Friday ads, expands list of delivery services for package-tracking search feature
Bing also announced new weather and sports-related search updates and a photo contest. Read more

Google updates mobile product knowledge panels to show even more info in one spot
The real estate-heavy panels on mobile encompass multiple product images, more review sources, videos and, of course, Shopping ads. Read more

3 strategic goals SEO consultants should fulfill
The three essential goals any SEO campaign must achieve: visibility, traffic and ROI. Read more

8 game-changing SEO trends that will dominate 2018
It looks like 2018 will be an exciting year for SEO. Let’s explore what’s on the horizon for SEOs in the coming year. Read more

8 game-changing SEO trends that will dominate 2018
It looks like 2018 will be an exciting year for SEO. Let’s explore what’s on the horizon for SEOs in the coming year. Read more

Understanding the interplay of SEO and a 5-star reputation
How do online reviews impact search visibility, and what can you do to improve your online reputation? Read more

7 Google tips to supercharge your Shopping ads
Shopping ads promote your online and local inventory. Seven ways to get the most from your campaigns. Read more

Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing
The new features are all available in the new AdWords interface. Read more

The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes
You’ve crawled your client’s site, identified the SEO issues and fixed those issues in staging. Great job! Why recrawling the site is critical once your SEO changes have been pushed live. Read more

Google will require AMP and canonical pages to match as of February 1, 2018
Though AMP isn’t a ranking signal, non-compliant pages won’t appear in Top Stories or other AMP-specific slots in search results. Read more

How to steal the competition’s best keywords: A 3-step guide
Why invest so much into keyword research when your competitors have already done the work? Read more

Google Maps gets brighter UI, new category icons and more colour-coding
Changes designed to make it easier to find relevant content and destinations. Read more

From Marketing Land

How are you changing your content marketing program in 2018?
To help you plan ahead and get your content marketing program in tip-top shape, this article predicts the changes you can expect to see next year. Read more

Facebook will disable ‘Like’ button in third-party mobile apps
Facebook is also deprecating app invite feature that developers used to organically grow their apps’ user bases. Read more

7 ways to use dynamic content and multiply your conversions.
Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations. Read more

Your brand vs. social algorithms: The conundrum of 2018
Brands are finding themselves at the mercy of algorithm changes from the likes of Instagram and Twitter. Read more

Snapchat now lets brands link Sponsored Lens, Geofilter ads to their sites
Snapchat is opening up its most brand-friendly formats to sales-minded marketers. Read more

Even with hype, AR struggling to scale
Despite all the excitement around augmented reality, it’s still struggling to find its place in retail. Read more

Snapchat sells new audience-targeted Filters through revamped self-serve ads tool
Snapchat’s new Audience Filters can be aimed at specific audiences regardless of their location and bought through Ads Manager. Read more

The best ads aren’t ads
Everywhere you look, it’s become more challenging to separate ads from content. Read more

Pinterest adds custom QR-like codes for businesses, more shopable pins
In a series of product updates and feature additions, Pinterest is trying to solidify its visual search platform ahead of the holiday shopping season. Read more

Google’s ‘Physical Web’ loses the Chrome browser
The company’s vision of beacons broadcasting URLs to its browser bites the dust, but URLs into Android’s Nearby remains. Read more

LinkedIn lets advertisers generate leads from Sponsored InMail, Dynamic Ad campaigns
Advertisers can also now ask for more information by adding custom questions to their Sponsored Content and Sponsored InMail campaigns’ lead gen forms. Read more

Facebook will tell publishers, creators the top Pages that shared their videos
With Highlighted Shares, Facebook aims to encourage Pages to collaborate to grow their audiences, borrowing from YouTube’s playbook.. Read more

It’s time for creative to retake center stage
Has programmatic put great creative on the back burner? Why agencies need to put creative at the forefront of their efforts again. Read more

Understanding the interplay of SEO and a 5-star reputation
How do online reviews impact search visibility, and what can you do to improve your online reputation? Read more

From Search Engine Roundtable

Should Google Tell You When Your Site Is In The Mobile First Index?
Wouldn’t it be nice if Google communicated to you, maybe in Google Search Console, if your site has been migrated to the mobile first index? Read more

Confirmed: Google Drops Addition Links & Information For Info Command
A week ago we reported that the info command changed and we were unsure if it was a bug or a change on purpose. Read more

Company Name With An Incorrect Space In Google?
I have a company name that people often spell with an incorrect space because it is two different words, that we put together as one. Read more

Looking To Get Out Of The SEO Business In 2018?
There is an interesting thread just getting its legs in the WebmasterWorld forums around the topic of SEO and how hard it is to do SEO these days and see results. Read more

Google: Disavowing Nofollowed Links Does No Harm
Technically, Google does not follow or pass any signals from a link on a page that has a nofollow attribute on them. Read more

Google: We’re Still Making Changes To Penguin & Panda Algorithms
Eric Kuan from Google on stage with Gary Illyes and Nathan Johns from Google at PubCon said that Google is still making changes to both the Panda and Penguin algorithms. Read more

SEMrush SEO Ranking Factors 2017 Report Cites Factors Google Denies As Ranking Signals
SEMrush, the popular SEO toolset company, have released their 2017 study on Google ranking factors, which they believe matter most to rank well in Google. Read more

Mid-November Google Algorithm Search Ranking Update
Yesterday I saw signs of a spike in webmaster and SEO chatter about ranking changes in Google. That chatter has built up over the past 24 hours and the monitoring tools, most of them. Read more

Google Search Console AMP Report For Content Mismatch Errors Bug Fixed
Google posted on the Search Console data anomalies page that they fixed a bug with the content mismatch errors report within the AMP. Read more

Google Messaging Feature Now Shows Wait Times
When Google My Business first launched messaging within the platform, they said they would measure the response time and then show a notification to your customers who are about to message you about the typical wait timeRead more

Google Maps To Launch Brand New Design
Google announced they have redesigned Google Maps and will be rolling it out to users over the upcoming weeks across “all Google products that incorporate Google Maps, including the Assistant, Search, Earth, and AndroidRead more

Google Tests New Version Of People Also Search For Box
Google seems to be testing a small variation of the “people also search for” box in the Google search results. Read more

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